THE SHORT VERSION
One idea, made clear. That’s enough for a good note.
Start with something worth showing.
A sketch can explain what a paragraph can’t. A photograph can hold a detail that would otherwise disappear. The writing gives it context.
Let the evidence do some talking.
When numbers help tell the story, give them labels, context, and a source. When they don’t, leave them out.
A chart should answer a question.
Read the data
| Category | Value (%) |
|---|---|
| Context | 25 |
| Evidence | 50 |
| Takeaway | 25 |
Leave with one useful thing.
A decision to try. A question to sit with. A different way to see something familiar. The next note can start there.
Make the point. Give it room.